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Accelerating the Journey to the Future Car Sales Model

Change in the Automotive Business Model is Inevitable

Time for Change

Electrification, consumer behaviour, connected cars, new sales models, different manufacturing processes are all driving rapid change in the industry. Consumers are used to retail experiences that seamlessly blend the physical and the digital. Our contention is that an omni-channel approach with a great e-commerce process is required.

The Change Needed is Difficult But the Race is On

It’s not just building a website. Structural challenges include integrating systems, creating the e-commerce operation and reallocating property. People challenges include altering dealer network relationships, changing culture and adding new skills or capabilities. However, the race is on, Tesla are there already and being last is not an option.

How We Accelerate the Journey

We’re a community of  business change and e-commerce experts with significant automotive and non-automotive experience. We partner with our clients to accelerate change to the new model without compromising quality. It could mean:

  • Developing the target operating model with you
  • Jointly creating the road map
  • Planning to overcome the obstacles
  • Or supporting the entire journey
  • Insight Workshop
  • Market Ecommerce Review
  • Ecommerce Operation Set Up
  • Critical Friend

Why Atonic4?

We have unparalleled experience  delivering complex change in multiple sectors.  As a result, we are ideally placed to help manufacturers and retailers prepare for, deliver and successfully manage the change. We’ve helped build exciting new store concepts and transitioned brands to agency. We’ve facilitated the set up of home delivery and click and collect services.

Our reputations are entirely based on delivering for our clients.  It is what gets us out of bed every day – a desire to innovate, adapt and drive sustainable change.  See what we’ve done.

Im Possible

Designers, Strategists, Deliverers, Critical Friends

We are four businesses comprising e-commerce experts, strategists, business transformers and programme managers. But we don’t hide behind our project plans, we roll our sleeves up to get things done.

We’re nimble, fast on our feet and deliver value to our clients when they need it most. We bring a vast catalogue of complex delivery experience with us, as well as a spirit that’s centred on getting stuff done. Read more about us.

Stuart Copeland
Stuart Copeland
Kerry Thompson
Kerry Thompson
Steve Bellew
Steve Bellew
Simon Kncker
Simon Knocker
Fiona Copeland
Fiona Copeland

The Challenge

The Complexity

The Delivery

Massive change and the current model doesn’t work for everyone.

Creating an omni-channel offer is difficult, but not impossible.


The business change is large and complex, but we’re used to that.