Audi City Starts a Trend
July 2012 saw the launch of Audi City, the first Audi digital showroom. thebigteam programme managed the delivery of Audi City in London taking the team from the opening discussions of how it would happen to the opening on Monday 16th July – on time and target to hit London prior to the London Olympics. Audi UK describe Audi City as “a new showroom format that uses state-of-the-art technology to make clever use of precious city space. Visitors can experience every possible combination of the Audi range in a way never seen before in an Audi Centre.” The launch was attended by celebrities including Bryan Ferry, Pixie Geldof, Jamie Cullum, Thandie Newton and David Gandy as described by Tatler Audi City has received global interest and became the bench mark in digital retailing.