Disclaimer – this is an opinion piece, based on sector experience. No NDAs were hurt in the making of the article.
Key questions for Retailers to ask the OEM. The answers retailers receive, and the input they have on the shape of the final agreement, will have a major bearing…
What’s better; bricks or clicks? What I mean by bricks or clicks, is, of course, ‘traditional’ shops, or online options for purchases. So, what’s better?…
Tesla isn’t the only manufacturer in the UK that claims to offer online sales – indeed several have had their own ‘ecommerce’ solutions live in…
Like so many people, I’ve spent these last weeks of social isolation pondering…..
Building partnerships is the key to my successful 17 years of working in the business consultancy arena. Every project I have worked on has been…
As Spring transitioned to Summer, and the UK entered lockdown, four organisations embarked on their own metamorphosis. The result was the birth of Atonic4
Back in 2010, I joined an automotive sector that I thought was on the cusp of a digital revolution.
Back in 2001, online shopping was definitely not the norm for many people. Argos Click and collect was groundbreaking.
In 2007, Volkswagen Group broke the mould of how automotive trade parts were sold in the UK by moving from a retail to an agency…